We're here today for the grand opening of two important exhibits at the Petersen
Automotive Museum in Los Angeles. The first is called "The Roots of Monozukuri"
which is about the history of Japanese auto making from the 30s all the way up
to about 1970. The second major exhibition opening today is called "Fine
Tuning." It's about the fusion of Japanese and American cultures and customizing
and making cool cars out of Japanese products – something that you could have
fun with on the road with the next generation of enthusiasts.
My family's own Datsuns since the 70s. I have a 76 Datsun 280z that I purchased
about five years ago. It's a work in process. It's a lot of fun to drive. It
brings back a lot of memories.
Japanese manufacturers influenced the car industry by introducing quality. The
Japanese car quality came in and made it mandatory – that it wasn't a sign of
excellence, but it was a cost of entry. We now had to have perfection as a part of
your manufacturing process. In my mind, this exhibit is important to Nissan
because we have an 85-year manufacturing tradition where we have evolved from a
derivative company where we built cars and trucks, very much like the English
and the Americans, to coming to America in 1958, making our cars a little more
robust and powerful – to evolutionary with better styling, unique characteristics
and fun to drive elements. I brought my son. He's huge fan of
Japanese cars. He's giving me all the information about the cars that I that I
never knew, and he enjoys driving with me in the Datsun. It's a lot of fun.
It's great.
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