Explain brand qualification in a single sentence.
Sascha Scholz Brand qualification
The aim we are pursuing with brand qualification within the Sales Strategy is essentially
to make our international markets, i.e. the importers' employees and the dealership employees in particular,
fit for new Audi topics from the entire "brand" area, to qualify them and also to convince them,
for example on topics such as the "e-tron" or "digitalization".
What characterizes brand qualification today?
We have a very colorful mixture of formats we use to carry our content into the international market.
This also includes a strong focus on digital tools, i.e. innovative learning formats
via which we provide the content to dealers.
Of course, we also use conventional face-to-face training, where we sit down
with the Sales employees to discuss and work on the topics.
The whole topic of "experience formats" is also extremely important.
(Information on the fuel consumption, CO2 emissions and energy consumption at www.dat.de)
These formats allow you to experience, touch, and feel the Audi brand,
like the car meteorite at Munich airport that we also use as part of our central launch training.
What is your personal goal for the topic of brand qualification?
My personal goal for brand qualification is to carry this enthusiasm for new and innovative topics
at Audi, for example the Audi e-tron or digital business, to the outside, to qualify our Sales employees
there in the best possible way, but also to spark their enthusiasm so that they can really go out
and convince the customers of Audi.
(Information on the fuel consumption, CO2 emissions and energy consumption at www.dat.de)
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