Auto news on Youtube May 4 2018

Digitalization affects the automotive industry along the entire value chain.

At Audi, we are researching future trends in order to be able to develop

the best possible digital services for customers.

For Audi, mobility of the future means connected, emission-free and autonomous.

We are working on digitalization in various specialist areas.

Audi is transforming itself from a hardware supplier into a mobility service provider.

For us, being a digital car company also means introducing customers to new digital services

via new business models, and doing it all with brand-new technologies.

In the future, customers will no longer operate their car using just buttons.

Rather they will be able to interact with the car using a wide range of haptic controls, gesture and

voice control, and eye tracking.

In the future, we will no longer regard an automobile merely as hardware

but as an intelligent mobile connected device which can anticipate

and which can process vast amounts of data from different sources

for the driver.

My name is Zijian Pu.

I work at Audi as Corporate Strategist for Digitalization.

For more infomation >> Digital Future: Audi on its way from being a car manufacturer to becoming a mobility provider - Duration: 1:33.

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Gran Turismo Sport - Audi e-tron Vision Gran Turismo - The Story - Duration: 5:47.

The main story is to promote the E-Tron technology that means fully electorical cars

and to show the perfomance wihich lies in this technology.

We made a big presentation for the people of Sony.

In front of the studio we lined up cars that are actually part of the game.

That's how it started.

And then we went into the showroom where we had 24 sketches.

And we discussed them what makes sense, what dosen't. This was great.

And we used their feedback which you can see in the final result.

We have many elements in this car, we exactly have in actual cars

or will build in future series cars.

What I can definitely say today, this is the start of something completely new.

The aim of the project was to portray electromobility and performance

in a striking and demonstrative manner.

We built a bridge between virtuality and reality, and this is what I like best.

I'm very excited this technology is amazing this is what we do Formula E for.

To create this technology to our electric cars. I'm very excited.