Hey there!
Welcome to Work in Progress, a how-to video series that's meant to help you with everything
from prepping for a job interview to boosting your confidence or negotiating a raise.
Here's today's question:
To start, let's talk about the importance
of setting goals.
You know, I'm a really goal-oriented person, and what that really means is I'm much more
likely to accomplish what it is that I want to do, when I have a plan of action.
And I'm much more motivated to actually accomplish that goal when I know how I'm going to do
it.
So goal setting is really important because if you know where you're trying to go, it's
much easier to get there.
Our recommendation is the SMART Goals system.
SMART stands for specific, measurable, attainable, relevant, and timely.
S is for specific.
You want to ask yourself five questions about your goal—the classic who, what, when, where,
and why.
Who is involved?
What do I want to accomplish?
When—you want to establish a time frame.
Where, identify a location.
And why—the reason, purpose, or the benefits of accomplishing this goal.
Before SMART goals, maybe you might set a goal saying, "I just want to increase my email
subscribers."
But because we want to get specific, you might change that goal to say, "I want to increase
my email subscribers by 5,000 within 5 months, and I'm going to do that by writing guest
posts, having giveaways, and doing some guest speaking.
M is for measurable.
Once you set your goal, you want to establish a criteria for measuring your progress.
When you measure your goals, you stay on track and are more likely to reach your target timeline.
And, you tangibly experience momentum that can keep you going.
Let's go back to the example we had before.
So, if you were setting a goal around email subscribers and it wasn't a SMART goal, so
we weren't measuring it, you might just say, "I hope I reach my goal!"
But because we want to make sure that we're measuring the success of the tactics and strategies
that you're implementing, now we're going to say, "Okay, I'm going to measure the success
of my goal by using Google Analytics.
I'm going to check in on the 1st and 15th of every month to make sure that what I'm
doing is making sense, and getting me closer to my ultimate goal."
A stands for attainable.
You want to make sure that your goals are manageable.
And you want to make sure that you have the ability to make it happen.
Are you able to make them a priority, does your workload allow you the time and energy
to really put in the effort?
If you aren't able to sacrifice the time and money it will take to reach your goal, it
probably isn't attainable.
You might need to re-think what your priorities are.
So going back to our example once again, an unattainable goal, going back to using email
subscribers, might be, "I really want to increase my email subscribers, and I"m going to do
it by writing twice as many blog posts, and starting an Instagram channel, but I'm totally
exhausted and my schedule is full and packed, and I really can't fit in anything else in.
That's going to be pretty unattainable, because you're adding in twice as many blog posts
and an Instagram channel, which are going to take up your time.
R is for relevant.
Set a goal that you're willing, and able to work towards.
Is it relevant to what you want?
Is it worthwhile?
Does it fit in line with your other goals—the immediate and long term?
Your goal can, and should be, aspirational, but just make sure this is something that
will realistically help you achieve your objective.
If it seems like you're setting goals but never reaching them, you may need to scale
back a bit.
Something that's really important when you're setting SMART goals and thinking about, is
it relevant, is think about, what are your company's goals?
If you're setting a goal to increase email subscribers, and that's not relevant to your
company at all, you might get pushback, nobody's going to reprioritize your work to help you
meet that goal, and, basically, you might just be spinning your wheels.
So do yourself a favor and decide, "Is my goal relevant to the company's goals?
My personal goals?
My professional goals?"
And that will really help to make sure that this is worth your time and energy.
And lastly, T is for timely.
Every goal should have a time frame.
Without one, you have no sense of urgency to accomplish your goal.
Simply put, goals need deadlines.
Your goal needs to be timely so that you can measure it.
If you were going to say, "I just want to hit 5,000 email subscribers eventually, I
don't really care when", it's not going to be helpful when you actually do reach that
5,000, because you weren't measuring it, you don't know what worked and what didn't work,
and you have no sense of timeline.
So when you set those goals, decide, what is a realistic timeline for you to reach this
goal?
If you know that reaching 5,000 subscribers in 5 months is pretty much impossible because
right now you're only growing at 100 subscribers a month, then you need to readjust, based
off of the time frame that you know.
And, as you continue to measure, your timing might change.
So just make sure that you're setting a deadline for your goals.
We'd love to keep you accountable to your SMART goals.
Feel free to share them with us in the comments.
And, if you're interested in more help, you can download our free SMART goals worksheet
to help you set realistic benchmarks. Good luck!
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