Auto news on Youtube Apr 24 2018

Hello !!

welcome to our channel !!

I am Markin Rocha

and we're going to tell you today

another successful trajectory.

Let's travel together in the past ,

and remember good moments

of the Brazilian automotive scene.

Are you,

subscribed and visitors, ready?

So ... drop the opening vignette!

These days, just look at the side

we will see several compact sedans running around.

Cars such as Chevrolet Prisma,

Volkswagen Voyage,

Fiat Siena,

and several other sedans derived from compact cars,

are all common.

But it wasn't like that in the 1980s

Medium and large sedans dominated the market

and compact sedans didn't have

as much space as they do today.

Fiat well tried to change this story.

In 1983,

by launching its first compact sedan

derived from a small car:

the Fiat OGGI.

His ample trunk

was not enough to boost sales in this segment,

but in compensation,

was responsible for opening the doors

to his successor:

the Fiat PREMIO (Fiat DUNA).

Adjust the seats

adjust the mirrors

and fasten your seat belts,

, because our trip to the past

is just beginning !!!

FIAT PREMIO (DUNA) LAUNCH

In 1984

Fiat had already surprised everyone

by launching the modern Fiat UNO.

But the following year was his most played:

In 1985

the Italian brand introduced to the market

the first car derived from the UNO family:

the Fiat PRÊMIO (Fiat DUNA)

which came to become a landmark

among national compact sedans.

Commercial Launch

You deserve a new space.

A new comfort.

A new mechanic with a new 1.5 engine.

You deserve a PREMIO (DUNA).

The name chosen,

"PREMIO"

was one of the last balances

of the marketing department

of the Italian brand in Brazil.

Today,

in a more globalized world,

the names given to cars

are all of foreign origin.

The Fiat PREMIO/DUNA was identical to the Fiat UNO

up to the rear side window.

From there was his biggest weapon:

the ample trunk.

The capacity of the luggage compartment was 530 liters.

the largest in the country .

And the trunk lid

had a unique feature among sedans of the time:

it descended to the bumper to improve access to the compartment.

The competition was heavy

The Fiat PREMIO (DUNA) came to face

the already consolidated Chevrolet Chevette

Ford Escort

and the very strong Volkswagen Voyage.

Thinking about it,

Fiat has leapfrogged ahead of its time

by offering a compact sedan

with an internal space,

superior to its competitors.

Follow this commercial of 85

that tries to value its internal space:

Fiat PREMIO (Fiat DUNA)

A new time.

A new car.

The Italian brand also bet

on a good engine.

Initially launched in the two-door CS version,

the Fiat PRÊMIO was fitted with a 1.5-liter

five-speed engine,

the same as the Fiat UNO SX

but with a higher torque

which gave it great handling

and performance practically the same

as the Volkswagen Voyage.

In the second half of 1985

came the version S,

more basic and cheap

with the well-known engine 1.3

still with four gears.

As you can see,

The Fiat PREMIO (Fiat DUNA)

the Fiat PREMIO/DUNA stood out in many respects

compared to its competitors.

Besides being quieter, cheaper, more spacious,

it was still the first Brazilian car

to be launched with optional on-board computer.

ELECTED THE CAR OF THE YEAR

To differentiate it from Fiat UNO,

Fiat has given its small sedan

a more refined interior finish.

Visually stood out the brown upholstery

and an aluminum plate on the panel

with the name of the model.

Another plus point

was the easy access to the backseat

despite two doors.

With all these attributes,

the recognition of the press came as early

in the first year of life:

the Fiat PRÊMIO / DUNA was elected

by the auto sport magazine

the "Car of the Year".

Let's watch the 1986 commercial:

Does your car have an advanced design?

Does your car have intelligent internal space?

Has your car a quiet engine?

And the trunk?

Does your car have the largest trunk in the country?

Fiat PREMIO / DUNA has!

Fiat PREMIO 86

The smartest car in the country!

LAUNCH 4 DOORS PREMIO

If the internal space was its greatest virtue,

with the arrival of the 4-door version

in November 87,

the Fiat PREMIO became even more

superior to competitors

in this and other requirements.

Dubbed CSL (which means Super Luxury Comfort)

the new version was even more modern

and sophisticated.

In addition, from the onboard computer

it also had, air conditioning

check control, protruding knobs

and electric central locking.

See the launch commercial:

This is the new Fiat PREMIO / DUNA 4 doors

Silent,

and with lots of internal space.

And automatic lock on the 4 doors.

PREMIO / DUNA

4 doors

There are more advantages than you think ...

The year of 87 also marked ,

the beginning of the export

of our Fiat PREMIO to Europe.

There it was named Fiat DUNA

and soon became Italy's tenth

best selling car.

It did not take long

and the Fiat PREMIO/DUNA was already sold

in much of Latin America.

See a commercial from Venezuela:

If you are looking for a complete car

with the best price

you are looking for a Fiat DUNA

Aerodynamic front

single-blade windshield wiper

powerful 82 horsepower engine

five speeds

four doors

and an amazing internal space

anatomical benches

complete panel

air conditioning

radio plays tapes

and the largest trunk in the world!

Fiat PREMIO / DUNA

the complete car!

A CAR TYPE EXPORT

For the year 1988 ,

a more powerful engine,

and only divulgation work.

See this commercial:

Meet the other side of Fiat PREMIO 88

The PREMIO CSL 4 doors

it's a class car

quiet, luxurious and air conditioned

but our sales people are never happy.

they wanted a more powerful engine.

and we went from 70 to 82 horses

and we got excellent performance!

Modesty aside it was a beautiful job

like the Fiat PREMIO / DUNA

the most beautiful 4 door car in the country ...

Fiat PREMIO / DUNA 88

technology and affection that nobody has.

Already in 89

the Fiat PREMIO gained new items

that made it more exquisite.

matching the Fiat DUNA sold in Europe.

External plastic finishes

smoked flashlight

and a brand new integrated panel

without those known satellite commands.

Let's follow the commercial:

Fiat PREMIO CSL

The 4 door car that opens all the other doors for you...

NEW 1.6 ENGINE

The Fiat PREMIO entered the decade of 90

with great popularity.

The practical 4-door Fiat model,

gained performance and agility

with the arrival of the new 1.6 sevel engine

made in Argentina.

Now,

the little sedan of Fiat

pleased not only for the price

internal space, large luggage compartment,

but also for the more powerful and economical engine.

In 1991

In 91 came the most significant change:

the Fiat PREMIO / DUNA wins the new low front,

with wider and thinner headlights

with the car color grille

giving it a much more modern look.

Let's watch the commercial of the new Fiat PREMIO / DUNA:

Doctor Antônio Emílio is a big man

The Fiat PREMIO / DUNA is a lot of space.

Doctor Antonio Emilio understands economics.

The Fiat PREMIO / DUNA spends little.

Doctor Antonio Emilio is a practical man.

The Fiat PREMIO / DUNA fits in any space.

Doctor Antonio Emilio is a busy man.

The Fiat PREMIO / DUNA is very fast.

Doctor Antonio Emilio is like Fiat PREMIO / DUNA.

Has style

That's why he has two Fiat PREMIO / DUNA

one for him and his wife

and another for the children.

Fiat PREMIO / DUNA

A "PREMIO" for who deserves a prize.

Doctor Antonio Emilio is a hardworking man.

Worked in this film for the Hospital do Cancer.

BRAZIL LOSES ITS PREMIO

From 91 to 94,

the Fiat PREMIO/DUNA remained practically the same.

It gained electronic injection in 92 in version 1.5 SL

The following year, in 1993

the two-door body was no longer produced

and the SL version was renamed CS

and at the end of the same year,

it still received a new instrument panel.

In 1994

due to a drop in sales

the Italian brand decided

decided to close the production

of Fiat PREMIO / DUNA in Brazil.

It was imported from Argentina for three years ,

under the name of Fiat DUNA

until it was finally replaced in 1997

by its successor Fiat SIENA.

The Fiat PREMIO did not arrive to be a sales success.

as it was in Argentina.

but had its qualities.

It was an economical and practical sedan vehicle

with a great performance.

The Fiat PREMIO consolidated the segment

of compact sedans in Brazil,

and without a shadow of doubt,

it marked the epoch!

33 years ago

Brazil won a PREMIO ("PRIZE"),

but lost a decade later...

So,

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A hug to everyone ,

and until next video !!!