I'm sorry to do this to you guys well actually I'm not really that sorry because what I'm
about to show you can benefit you significantly and I'm talking about website personalization
let me show you what it is really quick here's a website that I had made a long tutorial
video for about two months ago when I she how to make this entire website and there's
this headline here word says this all the time it's is when it comes to reliability
we are the one you need but you know right now it's the evening what if instead of this
when a particular time of day happens the headline changes to this having an electrical
problem this evening we are here to help this is dynamic web personalization based upon
some criteria in this example the criteria is the time of day and I'm in a show you a
new deal from AppSumo these things are just so stinking addicting but I'm a show you what
it is what it does and how you can use a tool like this to do more with your website hi
my name is Adam from WPCrafter.com where I make WordPress tutorial videos for non-techies
if you're new here consider clicking on the subscribe button if you don't want to miss
a thing click on the bell and anything I talked to will be linked in the video description
box below but I just say the link right now if you want to head on over there this is
going to definitely be a must buy for you just go to WPCrafter.com/gosh I keep forgetting
the name of the service it's unless you know unless you and Ellie SS on limitless summers
and I think useless but know this is not useless is unless so WPCrafter.com/on less now let
me try to you on unpack what this is so here is the AppSumo deal page when you go to that
link WPCrafter.com/unless it's gonna take you right here and what this is is a web site
personalization platform or service that is so easy to use and I'm to show you in this
video and essentially you're going to be able to personalize any page on any number of websites
that you have and you can be able to do it without editing anything on the website is
very easy to use interface to change headlines to change images and there's also something
called dynamic insertion and that's where you can maybe insert someone's name I haven't
gotten that to work yet I just wanted to make this video but I have been playing around
with this platform now you can change content dynamically based upon 20 different criteria
points so for me in that example was the time of day I used the time of day so it is that
it to be a 4 PM to say this writer show this variation of the homepage which just had a
different headline and do that until 6 PM and that is just one of the triggers that
it gives you in order to determine which variation of your website to show or that a particular
page so let me try to unpack this for you right now know this is a website personalization
which right now is getting hot 2018 is going to be sizzling red hot okay it's getting really
hot right now now this is not the full type of personalization and I'm not talking down
on this let me give you an example of that there is this service called right message
and what this does is similar but it can mix in with your email service providers that
already store your web visitors name email address maybe some tags to segment them and
this type of service connection with your email service provider in order to dynamically
change your website based upon what you know about someone okay so so that's what right
message does what unless does is not that it's based upon other criteria so but there
is some tricks that you can do with it so for example if traffic is coming from a Facebook
ad that would be information that you know on someone even though you don't really have
that person identified yet and you can show different variation if they're coming from
Facebook or some kind of paid advertisement you're able to do that with on less so let's
try to look at what you're getting now this is service the plan that you're getting is
normally $99 per month and year to see services like that sprouting up all over the place
in the next 12 months so that price is kind of going to be your typical price now the
AppSumo deal and this is a must buy it's going to be $49 and it's this is just a one-time
fee so you're not paying 100 bucks a month to just paying the $49 so here's a bunch of
information on kind of to give you a better idea of how easy this is to use and kind of
the purpose of having something like this but I'll tell you right now this is actually
something that is going to be useful to anyone that has a website now if you're someone that
has any kind of paid traffic whether Google AdSense Facebook ads twitter ads Instagram
adds YouTube ads you should be using something like this because you're paying for that traffic
and you want to do everything that you can possibly do on your website to make sure when
they make it to your website it's kind of a connected experience so if the ad says one
thing and then they go to your website is just the same old website there is this disconnection
that happens so with something like this you can dynamically change the page you send someone
to from an advertisement based upon where they're clicking from or these different criteria
points okay so there's rules and stuff like that I want to show you all of this in a moment
but I'm trying my best to explain it in common terms so here's an example of that dynamic
insertion what they're doing and this is screen right here treat recipient that would be like
in someone's name to some flowers or something along those maybe your wife or your husband
something along the lines of that but I haven't use the dynamic insertion just yet so this
right here and I'm in a show you is amazing it's this interface for actually changing
a headline or picture or maybe text on a button or something like that it's so easy to use
I mean if you ever use a page builder or a landing page builder or something like that
Juergen have no problems creating variations of your webpages that you send people to so
we got that dynamic content thing right here there is analytics everything gets tracked
now there are couple caps in this that I want to show you here in a moment so here's were
talks about the deal because normally hundred bucks a month but you're going to pay 50 bucks
here's where is some of the limits are it's good to give you a 50,000 unique visits per
month now you might be thinking that's limiting it depends actually how much traffic if you're
using paid ads how much traffic you're actually grabbing or acquiring through a paid advertisement
so just you know even the cost per thousand unique's over is small compared to what you
would gain by increasing your conversion rate so you get 50,000 unique visits now if you're
just a normal website a lot of normal websites they might only have 10,000 people come to
it in this personalization is really nice for service based business the way I was just
showing you where just says more a reference as the morning the evening or the night or
even for like restaurants work and dynamically change the menu or something like that say
restaurant has a happy hour well when you be nice during happy hour hours right when
someone or maybe a half-hour before right and someone hit your website it says hey come
join us for our happy hour it starts at three and it goes till six or something like that
this is this is a website personalization and this is really going to be the sizzling
red hot topic of things to implement into thousand 18 guaranteed so you have the 50,000
unique visits with this you can use it on unlimited variations I see what that is unlimited
websites if you have 20 websites you want a little personalization here little personalization
there you can totally do that with this here is the targeting conditions as you're getting
20 there's 20 different targeting conditions so it's can be location so it's location aware
by country I actually don't know how deep that goes obviously it'll probably go by state
and maybe even city but I think some of the city targeting for location could be off sometimes
obviously time was the example I gave you device device is actually really good if you
you have a website that's selling a or promoting a mobile app while someone comes on the android
where you get to show him a button for an Apple device you would just show them the
android one rights behavior in you TM parameters you TM parameters are it's a universal way
of putting some additional information in a URL so you you TM parameter to be Facebook
ad so or Facebook ad one Facebook add to or something along those lines so your website
or wherever you're sending them changes based upon where they're coming from I subdue this
old school when I had I had this business about 10 years ago and we would do lots of
different print advertising and I'd have to get a different phone number for every single
one just so I can personalize their experience when they called in I like the Internet so
much better now anyways okay so you can this was interesting I discovered unlimited roles
as you can have users come in I don't know the best way to fully leverage that I would
assume multiple staff I don't know if you can assign them to projects or a variation
so if you have clients and you want to do this for a customer or client that you can
give them a login but most when even login anyway possesses how works this is to be interesting
to figure this out this dynamic contour and content insertion I'm going to have to figure
that one out in a future video maybe I'll make a future video about that so you get
this off 49 boxes guys one of those must buys I mean this is literally one of those must
bite and I hate bringing this out right after this black Friday cyber Monday type weekend
so anyways it's called be a professional plan that you get and I want to show you inside
right now and I want to show you this really cool interface because anyone can the literally
create a variation anyone can you could be the most non-techie person on planet Earth
in your to be able to do that so the deals actually to be live when I publish my video
self publish my video this video in just a short two hours but here's also those deal
points so to come to this page just go to WPCrafter.com/unless I'm having a hard time
remembering the name on Les and I went out post a link to this video in the comment section
if you see that their new finding this video helpful if you can click yes you found it
helpful that would help more people be able to see this video and kind of understand this
platform a little better okay so here I am I am actually logged in and actually let me
get to the root of when I login right here so what happens is this will work with shopper
five magenta though all these different platforms of the lead pages but I'm thinking would really
needed for lead pages of course this is a WordPress channel and I've integrated it with
WordPress there is a WordPress plug-in that's available you would install that and you can
use that so let me show you what you would do when you buy when you buy the AppSumo deal
you get a little voucher code you come to the website you create an account and then
when you log into your account you click on account click on subscription and then there's
an option here to put in the voucher code so that's how you do it rights and then here's
traffic so I guess this is showing me how much traffic I have left my plan limit is
the 50,000 like I said oh the overages I did want to look at the overages real quick one
go to the pricing here I'm assuming this is the same two dollars per 1000 additional impressions
let me tell you if you're doing page racket paid traffic that's a drop in the bucket right
you know you could spend a fortune on paid traffic and any little bit of money you could
spend to increase your conversions it's definitely worth it so this is the plan you're getting
with AppSumo also on their website here there some great examples of using the time condition
location device whether behavior parameters so example for the location right here this
is just the normal one but if they're in Amsterdam here's a different variation where there's
a picture of Amsterdam and references Amsterdam so this is web personalization's you can come
and take a look at that so alright let's go ahead and show you how this works so what
you do when you're here you just go ahead and click this right here and you add a new
webpage so you can see I've already added the URL to that website show the demo.com
okay and so all you do is you would go ahead and enter in your URL right there and then
a skinny show this right here in is basically likely you let me show y'all go ahead and
put another one in here there is a put my WP in there and I click on create your message
just can add it right down here so now I have WPCrafter.com and right here I can do a little
walk-through of what to do next I found the video little hard to follow and then right
here I can start creating everything for it so let me go back to webpages and now you
can see I've got the two webpages ears you can keep doing this on a page by page basis
they could be different domain names it's all included with the plan the only Is that
50,000 unique visitors so let me go ahead and click into the one that I created right
here so what you do is you first going here and then I want to go ahead and I'm going
to click on details right here so what we have is these three tabs personalize distribute
and analyze so and personalize this is where we are going to create our variations and
then here is this nice little slider so if I move it this way say 50-50 or very go 50-50
it's gonna say 50 people 50% of your visitors organist see the personalization and the other
50% of the people will just see the normal version of your website so for me I went ahead
and just made this 100% because I wanted to make sure that it showed that evening message
so what you would do is you click right here for new variation and then give it a variation
name so why don't I change this to late night so there it as I entered late night him to
go ahead and click on create and then here we have this new variation called late night
summit to go ahead and click on audience and I'm going to add a condition and so this is
where I'm in a choose time so here are the different triggers I'm in a choose time and
I'm going to choose you can choose date or time when you choose time a miniatures time
so this would be David be great for Christmas maybe you have a different variation on Christmas
it is easier to do it with this service and it is the re-code something right Merry Christmas
from all of us are right so the time I'll do every day so I'll just leave that time
right there I'm going to add a second condition right here in this is going to be time again
but I'm going to say right here until so this is saying to the first condition is every
day from this time to this time sign click right here and let me just go ahead and give
it an extra hour there just like that and we have this variation so from 540 7:59 PM
it's good to show this variation so I want to go ahead and click on save audience alright
so there's my late night now this one right here is probably going to conflict with it
so let me go ahead and delete that variation okay so now what we want to do is click on
edit page and let's see how this works here I was doing it in a different web browser
when I initially created it so it's opened up and yet this is what happened to me so
it opens up and you could see the URL is my website but then it has this different bit
of information and the back of the URL so now all I have to do is hover over something
I want to change so I was changing the headline and so I can hover over the headline right
here I can click and then now I can start changing everything in this headline to say
whatever I want to say this little green spring is in this little green the spinning thing
is my grandma early okay so I'm to go ahead and put a different headline in okay so I'm
not feeling super creative today I just wrote I know it's late but were here to help you
any time of day or nights okay so I just put that there now we have the little controls
right here so what I would do is I would go ahead and click on publish and then we have
as little radar thing and when it's done we already have it all published so now I can
go back and I've edited my page in this is literally all ready to go so what I want to
do is I'm in a go here I bet if I hit refresh I actually don't know what will happen I removed
this variation I might have to do this is an incognito window I might have to close
it and then open it up again because what happens it will let you see what happens I'll
go ahead and click on refresh and see if it changes if not I'll have to open it net income
up there it is a changed as I know it's late but we are here to help you any time of day
or night see isn't that a nicer message someone comes to your website and sees that and they're
like oh this is the person to call this is just one example obviously okay so now let's
see right now it's 545 let me go back here and let's go ahead and edit that audience
so it's 545 let me change this to 545 click on okay or were just going to chill out for
a minute for bed now it's 546 so I bet if I refreshed it might stay with that message
it might change I might have to close the incognito and then open it up as a fresh session
in order for it to work so will just give that a moment all right slim click on save
audience I've tweaked my time a little bit right there and so we have a distribution
engine this right here is where it tells you about how to get this on your website and
this is also where you would make it live or not live so I didn't want to apply these
rules I can just disable it right here and so for WordPress's said just go put the plug
in in and it gave me a little snippet of code the pop and it was really easy analyze this
is cool you can analyze the visits and see how that's working out there it is you have
some analytics that you can go off of technically you can use this it for a B split testing
but the thing you usually have with a B split testing is there some kind of way of determining
which of the variations wins and which one loses based upon some criteria so if it's
purchasing something and then you send them to thank you for page you would say which
one of these variations more people actually made it to the thank you page there isn't
that goal feature in here so this isn't really a true AB split testing it's in a be split
engine but not really for testing the results of your AB split tests so just if you were
concerned with that okay so I'm going to my refresh let's see what happens let's see if
the message actually changes and it didn't change the I love that I love the fact that
I can have a homepage that changes based upon how you found the homepage and it just does
this all automatically forming yet you saw how easy that was through it to create the
various variations so there is a lot more to this app I only showed you one example
using one of the criteria but the point was that it's super easy to set up these variations
and you can get really creative with it so anyways this is on less you can check out
the deal by going to WPCrafter.com/unless it just one word there and it's going to take
you right on over here to the AppSumo page on the play around with this more if you're
not in my Facebook group is a great Facebook group for the channel and I'll probably be
able to talk more about this deal in that Facebook group but this is a really cool thing
I really think it might be a must buy it's definitely a must buy that's the only reason
that I am making this video putting it here on the channel if you have a website where
are you have clients I'm pretty sure if you just sat and thought about the ways you can
use this you would come up with some very powerful ways that you can actually use this
and I've only I haven't talked about the full feature set you actually they have it so you
don't even have to put the WordPress plug-in on the website it'll give you its own link
its own URL from the platform so you can send people to that link and it would show everything
through that there's a lot of neat things that this platform does and ultimately when
you're thinking should I spend $49 on this I think you really should thinking can this
tool help me make $49 can this will help me make obviously more than that would this give
me some kind of a competitive advantage in some way and I'm sure if you think about that
I'm sure there's a lot of creative ways that you can use this to increase any kind of conversion
ratio whatever the conversion ratio is on your website maybe you change your call to
action based upon whose seeing your page make a targeted call to action where the just want
to email address you want some of the purchase something whatever it is others so many different
ways that you can use something like this so anyways that is what I have for you am
wondering if you're familiar with other platforms like this and you want to talk about them
below if you have any other creative ideas of how this kind of tool can be used for the
different scenarios that your and maybe with some your clients are some of the things that
you are doing on the Internet I think this is pretty easy to use a pretty cool tool so
anyways the BP craft.com/on less and I will thank you for watching and I'll see in the
next video
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