Each year 1.2 million people die
in traffic-related accidents around the world.
That is more than 500 children under the age of 19 every day.
Roads are getting busier and more complex all the time.
We're paying less attention
and forgetting that traffic systems are based
not only on safety features but on mutual trust.
Over the last few years Volvo Trucks has taught children in 24 countries
about traffic safety awareness through the Stop Look Wave campaign.
To broaden our scope, we are now targeting
another group of vulnerable road users: cyclists.
Most accidents involving trucks and cyclists occur in daytime,
at low speeds and on good roads.
In the global initiative See And Be Seen,
Volvo Trucks aims to teach cyclists how to stay safe,
because even though the traffic environment is changing,
humans remain as vulnerable as ever.
Learn how to stay safer around trucks.
Make sure to see and be seen.
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