CLOSED CAPTION BY YOUTUBE! smart real estate wholesaling chapter 2 ial bTW four steps to building a
profitable and sustainable real estate wholesaling brand in this chapter I want
to share a global formula to build an unstoppable and viral brand by leading
with value which is the first pillar of a profitable and sustainable Empire in
the modern age with this you'll be plastering a web of yourself around the
Internet in a way that attracts all the deals you want even if you're operating
on a shoestring budget traditionally real estate wholesaling
starts with putting out offers on distressed properties in particular
effort to find a motivated seller who is willing to sell at 65% of the ARV the
after repair value less the estimated cost of repair or lower the more offers
you put out the higher your chances of getting some offers accepted and ice I
need them for lucrative assignment fees that's what we call a deal
I shall probably realize by now real estate wholesaling is a business and
that means you need to have a pipeline of offers going out if you want a strong
and solid competitive advantage this distressed properties come from one
place they come from people in order to assign your accepted offers and contrast
that you have secured you also need qualified buyers and investors money
comes from only one place money comes from people specifically buyers but the
money is in exchange for discounted properties that can receive value from
fixers and Rehab us and turn to profits I say all this to say at the end of the
day you need people you need to attract lots of people in order to do real
estate wholesaling business successfully and sustainably in fact your primary
source of results and revenue is attracting people by marketing to
attract this interest poor marketing can be very expensive if you're not applying
proper leverage points in accordance with
times that you live in with the five traditional marketing methods such as
direct milling driving for dollars knocking on doors code callin and
hanging bandit signs the competition is very high and any of the strategies are
very expensive at least in the long run also all the real estate wholesaling
investors are doing the same things so there is no way for you to stand out
plus there's a massive banner blindness vanna blindness is a term used to
describe not noticing a banner because you've sym it so many times have you
noticed that you don't pay attention to the big billboard on the highways
anymore especially if you frequent that road have you noticed how fast you click
skip on ads when you watch videos on your favorite YouTube channel that's
what happens when people see a buy houses science on the road and if they
receive 25 letters offering them to buy their houses its oversupply of the same
offer and higher supply equals to lower value it's a universal law of economics
so in order to overcome this problem of over saturating potential prospects with
a bunch of real estate wholesaling offers I recommend leading with value in
order to stand out as you learn already the first pillar is value so I suggest
that you lead all your marketing and prospecting with value value simply
means identifying the problems and providing information on corresponding
solutions it also means answering most commonly asked questions of your ideal
prospect I would go further and ask to understand the pain of your ideal
prospect at a deep level and learning to help link them with a solution that
create a corresponding pleasure if your target market were to be vacant property
owners what pain would they be having for having a non-performing asset laying
around are they getting hit with taxes every month with no hopes of ever
creating income for the property could the owner lack the funds necessary to
renovate the property is the owner traumatized from bad tenant experiences
knowing this information and learning how to tell a story that paints the
perfect picture that replaces the pain with pleasure we'll help you lead with
value when you lead with solving problems and had in value in your real
estate wholesaling business prospects will receive you with those defense
walls down getting them to sign a contract and do business with you will
be almost effortless the fear of a lot of people when they finally discover
that they have to lead with value by producing publishing and promoting
content content marketing is this what do I say in my videos what do I write
about so you see there's a first steps formula that I personally use for my
content marketing it's called I LD T invest invest time and possibly money in
education to learn learn perpetually and consistently without trying to learn it
all at once do do an is acute on what you are learning as you go without
attachment to perfection teach when you teach you learn twice don't overthink
teaching it basically means sharing a summary of what you're learning and
discovering as you go by doing this you're automatically producing content
building confidence and a massive opportunity attraction current
on-the-fly for your real estate wholesaling business this is the method
I have used to produce thousands upon thousands of lines of instruction value
videos articles and marketing agents since 2009
in fact this publication is a token of that the content is real and it reflects
real time useful information for the audience that it attracts this audience
become my customers clients partners deals resorts revenue or source for all
of the above that's why we call content marketing the gateway drug of
opportunities this concept is the very reason why your gurus take the time out
to produce publish and promote videos at least once a week for you on YouTube and
other channels if a newbie real estate wholesaling investor finds a referral
deal and don't know what to do with it what do you think they are more likely
to call to joint venture with or make that money with
content creator on YouTube who they've learned from or a person does not on the
radar that's not a trick question your ever-growing contents put you on
people's radar consistently and perpetually not only are you the expert
you attract the best deals for joint venture opportunities I know because I
shared my first four deals with my mentor resulting in close to $100,000
for us both without him spending a dime on marketing what I'm sharing with you
here is basically turning that proven concept into a system that I've deals
chasing you down imagine building something so massive and being able to
make $10,000 per month without spending a single dime on marketing that will be
neat right the rest of this publication we serve as your first steps which is
the fact that you're already investing this time and possibly money in learning
this all you have to do is start hearing the ILD T workflow guarantees you become
a highly respected expert in the real estate wholesaling business this is not
one of those scenarios where you call yourself an expert like a clown you
become the S but because you plug into an unstoppable source of knowledge and
you're also feeling the marketplace as you go that's what an expert is check
out this simple five steps process and use as a quick guide for practice step 1
read a page a chapter or a video step 2 take some notes as you do step 3 record
a video of yourself sharing what you learn in your own words using your
simple smartphone step 4 use your notes to write a short 50 to 100 words
description of what you shared in the video step 5
publish the video on your personal branded YouTube channel not too many
people are doing this at the moment so it is definitely time to get going
before the Guru starts selling people at $10,000 program on how to use simple
content marketing to attract lucrative opportunity and real estate deals online
start practicing with reading through this publication take notes and after
each subsequent chapters turn on your phone camera and follow that simple five
video publishing steps don't overthink it practice makes perfect
go ahead and start creating a massive web of authentic real-time content that
brands you and attract opportunities and deals to you as you build this agents
aka content around the internet web they live on for as long as the internet
lives when people decide to research before signing up with you as they will
they will simply find additional reasons why it's an awesome idea to work with
you your conversion rate from prospects to sign contracts will 10x opportunities
which also presents even when you never spend a dime on advertising and
marketing for it it's not exactly magic but it will feel like it it's basically
the result of learning how to invest time and turning it to equity this
concept of using content to attract opportunities is timeless but know that
it gets harder the more people find out about it however as always the cream
always rises to the top this process because of the perpetual learning will
keep you at the top remember that you are supposed to already be investing in
yourself I simply recommend that you start sharing what you are learning when
you do that you create channels to attract massive opportunities into your
real estate wholesaling business go to my Empire procom for more information
you
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